It’s Time to Consider Web Solutions
To grow, businesses need to start looking past the rows of icons on their users’ devices. It’s time to start looking for a new design and build option that reaches everyone at once and operates successfully when accessed via a browser or saved as a native solution.
Apps are essentially the final destination, and they don’t provide the best user experience in a world where people demand a journey. We feel that Web solutions offer the best method to creating an experience that moves with people across devices and works when called upon, no matter where or when.
Running on Any Cylinders
Web standards are a beautiful thing, and you’ll really start to believe that when you build your first Android app and then have to make adjustments to bring it over to iOS. Imagine if your team could create it once to run anywhere.
That’s what looking past mobile apps and favoring a Web-based solution can do for you. Users access these Web solutions from any computer, smartphone, tablet, or other connected device. By working with established standards such as HTML5, you can ensure that your service runs smoothly and adjusts its offering based on the screen size – automatically.
Build once, run anywhere.
Some chief benefits of that mantra include:
- Development costs are typically lower, troubleshooting can be quicker, and you can use the same device-mimicking software to ensure that your service looks good on any mobile browser.
- Customization becomes simpler because you’re working with a broader-reaching platform and simple rules can manage how your service is displayed.
- Typically, there are fewer issues with interoperability. You’ll do less tweaking to make your shopping cart work properly on each device, for example.
- Web-based apps can rely on dedicated servers and the latest security protocols to keep your users safe. There’s no waiting for a device OS upgrade to keep things safe.
Update or Expand on Your Schedule
The Samsung SCH-S310 introduced a three-axis accelerometer 2005, opening up new capabilities for a smartphone. Unfortunately, not everyone who was able to purchase the phone was able to use the accelerator in their apps because of delayed rollouts in developer tools and slow app updates.
However, a Web-based solution could have started taking advantage of the function right out of the box because it didn’t rely on an app store or another platform to begin.
While that type of confusion and delay doesn’t happen often anymore, it’s still possible. What’s more likely though is that you develop a new capability and have to wait for each individual app store to approve the updated version of your app to provide access to that new capability.
Web-based solutions rely on device hardware and are built with flexible core technologies that allow them to be easier to maintain and update as hardware expands, or to grow as your business grows. Each new function goes live on every device as soon as you hit launch.
Avoid Unnecessary Trends
When apps first arrived, users needed to make a purchase on a secondary site for any exclusive content. Next came app stores that safeguarded user dollars and facilitated the transaction, making sure to take their cut. And now we have transactions embedded into apps themselves, layering yet another to ask for money, in a way that can be off-putting.
However, your business is an established brand and doesn’t need anything beyond the first capability. Your customers know you and are willing to let you handle the transaction. Following app trends would remove that from your hands and force them to use a third-party app store for delivery.
But, you might be thinking: “I want the opportunity to make the money that micro-transactions offer.”
You’re in luck, because a Web solution can incorporate payment and transactions at any point, but leave you in the driver seat. That means no extra steps for the customer and no one else taking a cut of your revenue stream.
Not the Complete End of Apps
Now, we’re not saying that apps are staring at a cataclysm and your smartphone world is going to change. There are still going to be plenty of apps for services that need to operate without an Internet connection or want to take advantage of the platform to get the most out of their users – think about mobile games full to brim with micro-transactions.
What we’re really looking at is the end of apps as most businesses think about them. App discovery is languishing, downloads are falling, and engagement is suffering. And all of that is happening in their silos.
The future for your business is a web platform that takes all the best parts of apps – especially a great design with a smart UI – and pairs them with the winning Web solution characteristics of running anywhere on almost any platform, with minimal coding.
You want to be everywhere and, thanks to everything becoming connected, you can do that faster and easier through the Web itself.